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Tips for simple and powerful ads

Follow these best practices for simple and powerful ads.

  • Show people using your product.

Show images of people benefiting from your product, rather than just the product itself.

  • Remember less text is more.

Too much copy is distracting. Images that are uncluttered by text have greater impact, so stick to the most important details.

  • Have a single focal point.

Ensure that you're only asking people to look at one thing.

  • Maintain visual consistency.

If you're running multiple ad sets within a single campaign, make sure that all of your images have a consistent theme and tie together visually.

  • Use high resolution images.

You don't have to be a professional photographer to create stunning ads – just pay attention to the size and quality of the media files that you're working with.