Follow these best practices for simple and powerful ads.
- Show people using your product.
Show images of people benefiting from your product, rather than just the product itself.
- Remember less text is more.
Too much copy is distracting. Images that are uncluttered by text have greater impact, so stick to the most important details.
- Have a single focal point.
Ensure that you're only asking people to look at one thing.
- Maintain visual consistency.
If you're running multiple ad sets within a single campaign, make sure that all of your images have a consistent theme and tie together visually.
- Use high resolution images.
You don't have to be a professional photographer to create stunning ads – just pay attention to the size and quality of the media files that you're working with.