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Common disapprovals and Restricted contents

The following policies are especially relevant to image ads and are often associated with disapprovals.

  • Image quality

All images used in advertising must meet certain quality standards. The image layout must conform to our standards and the image itself can't be blurry.

  • Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product.

  • Misleading content

All information should be accurate and descriptive of what you’re advertising.

  • Sexual content

Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations.  Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served. 

* Examples of restricted sexual content: Visible genitalia and female breasts, hook-up dating, sex toys, strip clubs, sexually suggestive live chat, and models in sexualized poses.

  • Copyrights

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content.